An NHS Foundation Trust (FT) is experimenting with their social media presence to expand into other platforms in the hope of engaging with a wider audience.
Leeds and York Partnership NHS Foundation Trust states that the approach is being taken at both a corporate and clinical level, encouraging the organisation to be more sociable in addition to engaging stakeholders and patients alike.
On a corporate level, the Trust has used Twitter to live-tweet updates through meetings, and invites feedback through their Facebook page through comments and discussions. Both Trust wide and individual accounts are used to communicate Trust-wide issues down to service and department level-specific issues. It is hoped that as a result, a “friendly, helpful and informative” tone is set “which gives individual staff the freedom to showcase their personalities”.
Twitter, Facebook, Pinterest, YouTube and blogging sites are also being used effectively in a clinical settings, such as targeting communities that access services online. The Leeds Club Drug Clinic for example, which provides information and news on drugs, their effects and treatments.
“We have also developed an understanding of how to bridge the gap between our online and offline activities. Sometimes an initiative that is launched online needs to have physical activities and events to support it” state deputy director Victoria Betton and digital engagement specialist Abhay Adhikari.
The FT state that instead of the traditional avenues of social media such as “auto-tweeting”, going forward they will try to take a more personalised approach.
“The longer-term vision is to enable practitioners to support people’s recovery journeys in both their offline and online lives. And our hope is that as we continue our journey of using social media, our stakeholders will play a significant role in collaborating with us” say Betton and Adhikari.
Original Source The Guardian
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