
A poll carried out by the World Cancer Research Fund (WCRF) has revealed that only 20% of Britons are consuming the recommended daily intake of fruit and vegetables.
Despite the launch of the Department of Health’s “five-a-day campaign” first launched in 2003, the survey of more than 2,000 UK adults revealed that the majority of the British public were still not meeting this goal.
Variations were seen in consumption across the UK, with the study stating that only 17% of lower income households eat at least five portions per day, compared with 27% for those in higher income groups. Levels were generally lowest in the north of England, where 18% had five or more portions daily, compared with the south of England, where 26% said they ate at least five portions.
Kate Mendoza, Head of Education for the WCRF, said that the figures indicated that many were still finding it difficult to adhere to healthy eating guidelines. Whilst public awareness of the merits of a healthy diet seems to have increased, rising food costs and a lack of incentives are attributed to these failures.
“A diet based on plant foods, such as wholegrains and pulses as well as fruit and vegetables, can reduce cancer risk as research shows they protect against a range of cancers” Mendoza continued, asserting that public knowledge about the additional benefits of healthy foods may be insufficient.
As part of Cancer Prevention Week, the WCRF will be holding a “Fruity Friday” Awareness Day on the 18 May.
A Department of Health spokesperson said “through our Change4Life campaign, we invested around £10m last year on encouraging healthier lifestyles. This included things like the Supermeals campaign which promoted five a day by giving recipe ideas and money off fruit and vegetables in retail stores.”
Original Source BBC News
About Pathway Software
Pathway Software (www.pathwaysoftware.com) specialises in the design and development of patient information systems for Allied Health professionals.
Its flagship product, Therapy Manager, is an Electronic Patient Record (EPR) system specifically designed for Therapy Services to provide decision makers with the ability to track and manage clinical activity and analyse cost of care by patient, episode or service. The system also demonstrably reduces administration time and the costs of managing Therapy Services.


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